
COVID-26
Most people don’t equate insurance with good news. But in 2026,…

How Do You Spell Commodity?
commodity (noun): an economic resource the market treats as equivalent…

What Do You Drive?
We hear people in marketing say, “Content is king.” Maybe.…

People, Process, Product: Part Two
In a previous post, we wrote about the importance of putting…

People, Process, Product
In the November edition of Best’s Review, we happened on a…

Getting it Out of Our System
We were at a trade show recently and noticed the booths of some…

LLMs and Echo Chambers
The June edition of Best’s Review ran this article — “Large…

Targeting Program Growth
With the Target Markets Program Administrators Association (TMPAA)…

How Do You Spell Opportunity?
When people ask us why we attend the Target Markets Program Administrators…

Get What You Pay For
Reports from companies like Celent and Datos Insights (formerly…
