COVID-26

Most people don’t equate insurance with good news. But in 2026,…

How Do You Spell Commodity?

commodity (noun): an economic resource the market treats as equivalent…

What Do You Drive?

We hear people in marketing say, “Content is king.” Maybe.…

People, Process, Product: Part Two

In a previous post, we wrote about the importance of putting…

People, Process, Product

In the November edition of Best’s Review, we happened on a…

Getting it Out of Our System

We were at a trade show recently and noticed the booths of some…

LLMs and Echo Chambers

The June edition of Best’s Review ran this article — “Large…

Targeting Program Growth

With the Target Markets Program Administrators Association (TMPAA)…

How Do You Spell Opportunity?

When people ask us why we attend the Target Markets Program Administrators…

Get What You Pay For

Reports from companies like Celent and Datos Insights (formerly…