People, Process, Product: Part Two

In a previous post, we wrote about the importance of putting…

People, Process, Product

In the November edition of Best’s Review, we happened on a…

What Do You Drive?

We hear people in marketing say, “Content is king.” Maybe.…

Getting it Out of Our System

We were at a trade show recently and noticed the booths of some…

LLMs and Echo Chambers

The June edition of Best’s Review ran this article — “Large…

Targeting Program Growth

With the Target Markets Program Administrators Association (TMPAA)…

How Do You Spell Opportunity?

When people ask us why we attend the Target Markets Program Administrators…

Get What You Pay For

Reports from companies like Celent and Datos Insights (formerly…

Actuaries, Actually

What does the term, actuary, mean? It derives from the Latin…

Chickens and Eggs

We sometimes hear software applications or systems referred to…